9. Know your Target

If you waded through 200 queries/submissions a week, how would you feel about the one that came in addressed (on the envelope and in the covering letter) to the 'Senior Line Editor'. Reject pile.

Take ten minutes to google the house's site and get a name and exact title. And don't automatically send it to the most senior person you can find (assuming their judgement would somehow be superior). TARGET your pitch as though you were a pro-baseballer. You want that home-run don't you?

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